Built By Yo is a custom automotive brand and creative powerhouse rooted in performance, craftsmanship, and culture. Known for high-level GM builds and standout show cars, the brand blends raw horsepower with artistic vision—creating vehicles that don’t just drive, but make statements.

Founded by Mario Addison, a former NFL athlete turned entrepreneur, Built By Yo reflects a mindset built on discipline, vision, and relentless execution. After years of competing at the highest level in professional sports, Mario carried that same drive into the automotive world—transforming a lifelong passion for cars into a brand that stands for excellence and originality.

Mario’s journey didn’t start in a showroom—it started with curiosity, hands-on work, and a deep appreciation for the craft. From early days around engines and custom builds to developing a signature style that merges performance with culture, he built Built By Yo from the ground up—focused on creating something bigger than just cars.

Today, Built By Yo represents more than custom vehicles. It’s a movement built on authenticity, community, and storytelling—where every build reflects passion, precision, and purpose. Mario’s vision continues to push the brand forward, bridging automotive culture with lifestyle, content, and real-world experiences.

From full restorations to SEMA-level show builds, Built By Yo delivers experiences that inspire—on the road, at events, and across digital platforms.